Privacy Policy & Website Terms Of Use

1. Introduction

Atrada Group Pty Ltd (ABN 94 625 191 835) (“Atrada”, “we”, “us” or “our”) is committed to protecting your privacy and handling your personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). 

This Privacy Policy and Website Terms of Use (“Policy”) govern your access to and use of: 

  • Any related Atrada domains 
  • Any related products, services, enquiries, and digital interactions 

By accessing or using our website (“Website”) or engaging with our services (“Services”), you agree to be bound by this Policy. If you do not agree, you must discontinue use of the Website. 

2. Definitions

“Personal Information” has the meaning given under the Privacy Act 1988 (Cth). 

  • “Website” means any Atrada-operated website or related digital platform. 
  • “Services” means products, hire services, manufacturing services, design services, or related enquiries offered by Atrada. 

“You” / “Your” means any person accessing the Website. 

3. Privacy Policy

3.1 What Information We Collect 

We collect personal information that is reasonably necessary for our business functions and activities. This may include: 

  • Full name 
  • Company name 
  • Position/title 
  • Email address 
  • Telephone number 
  • Postal or project address 
  • Enquiry details 
  • Information relevant to quotations, hire agreements or services 

We may also collect limited technical information automatically, including: 

  • IP address 
  • Browser type and device type 
  • Pages visited and time spent 
  • Referral sources 

This information is generally non-identifiable and used for analytics, performance monitoring, and security. 

3.2 How We Collect Information 

We collect information when you: 

  • Submit an enquiry form 
  • Request a quote 
  • Subscribe to communications 
  • Call or email us 
  • Engage with us via social media 
  • Visit our Website (via cookies and analytics tools) 

We may also collect information from third parties where lawful and appropriate, such as referral partners or public sources. 

3.3 How We Use Personal Information 

We use personal information to: 

  • Respond to enquiries and provide quotations 
  • Deliver products and services 
  • Administer hire agreements and contracts 
  • Provide customer support 
  • Improve Website performance and user experience 
  • Send relevant communications (where permitted by law) 
  • Comply with legal and regulatory obligations 
  • Protect our legal rights and interests 

We do not sell or rent personal information to third parties. 

3.4 Disclosure of Personal Information 

We may disclose personal information to: 

  • IT and hosting providers 
  • Cloud storage providers 
  • Marketing and analytics service providers 
  • Payment processors 
  • Professional advisers (legal, accounting, insurance) 
  • Regulatory authorities where required by law 

Some service providers may store or process data overseas. Where this occurs, we take reasonable steps to ensure compliance with Australian privacy laws. 

3.5 Data Security 

We take reasonable technical and organisational measures to protect personal information from: 

  • Misuse 
  • Interference 
  • Loss 
  • Unauthorised access 
  • Modification or disclosure 

These measures may include secure servers, encrypted communications, access controls and internal confidentiality policies. 

However, no method of electronic transmission or storage is completely secure. We cannot guarantee absolute security. 

3.6 Data Retention 

We retain personal information only for as long as necessary to: 

  • Fulfil the purposes outlined in this Policy 
  • Satisfy contractual requirements 
  • Comply with legal or regulatory obligations 

When no longer required, information is securely destroyed or de-identified. 

3.7 Access and Correction 

You may request access to, or correction of, your personal information by contacting us using the details below. 

We will respond within a reasonable timeframe in accordance with the Australian Privacy Principles. 

3.8 Complaints 

If you believe we have breached the Privacy Act 1988 (Cth), you may submit a complaint in writing to: 

Email: info@atrada.com.au 
Telephone: 1800 999 521 

We will investigate and respond within a reasonable period. 

If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au. 

3.9 Cookies & Analytics 

Our Website uses cookies and similar technologies to: 

  • Improve functionality 
  • Analyse traffic and performance 
  • Enhance user experience 

We may use third-party analytics services such as Google Analytics. 

You may disable cookies through your browser settings; however, this may affect Website functionality. 

3.10 Children’s Privacy 

Our Website and Services are not intended for individuals under 18 years of age. We do not knowingly collect personal information from children. 

4. Website Terms of Use  

4.1 Intellectual Property 

Unless otherwise stated, all Website content including: 

  • Text 
  • Images 
  • Graphics 
  • Logos 
  • Product designs 
  • Brochures 
  • Technical documentation 

is owned by Atrada or its licensors and protected by Australian intellectual property laws. 

You may view Website content for personal and legitimate business purposes only. You must not reproduce, distribute, modify, or exploit content without prior written consent. 

4.2 No Professional Advice 

Website content is provided for general informational purposes only. It does not constitute engineering, technical, construction, financial or legal advice. 

You must obtain independent professional advice before relying on any information. 

4.3 Product Information & Availability 

While we aim to ensure accuracy: 

  • Product specifications may change without notice 
  • Availability is not guaranteed 
  • Images may be indicative only 

Formal quotations and written agreements govern all transactions. 

4.4 User Conduct 

You agree not to: 

  • Use the Website for unlawful purposes 
  • Upload malicious software 
  • Attempt unauthorised access to systems 
  • Interfere with Website security 
  • Submit false or misleading information 

We reserve the right to restrict access where misuse is detected. 

4.5 Third-Party Links 

The Website may contain links to external websites. We are not responsible for the content, security, or privacy practices of third-party sites. 

4.6 Limitation of Liability 

To the maximum extent permitted by law, Atrada excludes all liability for any loss or damage arising from: 

  • Use of the Website 
  • Reliance on Website content 
  • Website interruptions or downtime 
  • Errors or omissions in information 
  • Third-party content 

This includes indirect, incidental, consequential or special loss. 

Nothing in this Policy excludes liability that cannot be excluded under Australian Consumer Law. 

4.7 Indemnity 

You agree to indemnify and hold harmless Atrada from any claims, damages, liabilities or expenses arising from your misuse of the Website or breach of this Policy. 

4.8 Changes to This Policy 

We may update this Policy at any time. Changes take effect upon publication on the Website. 

Continued use of the Website constitutes acceptance of the updated Policy. 

5. Governing Law 

This Policy is governed by the laws of Western Australia. 

Any disputes arising in connection with this Policy shall be subject to the exclusive jurisdiction of the courts of Western Australia. 

6. Contact Us 

Atrada Group Pty Ltd 
ABN 94 625 191 835 

Head Office 
42 Adams Drive 
Welshpool WA 6106 
Australia 

Telephone: 1800 999 521 
Email: info@atrada.com.au