a worksite solutions
company
Overview
For 50 years, we’ve been making Australia’s workplaces more efficient.
We design and build heavy-duty storage, workshop equipment, fluid handling solutions and containerised infrastructure. And it’s all driven by one purpose: protecting people, equipment and reputations.
That’s been our focus since day one, and we’re always finding better ways to do it.
Atrada Rebrand FAQs
For almost 50 years, Tradesales has built a reputation as a dependable partner to Australia’s toughest industries. Over time we have evolved from a distributor of industrial products to a manufacturer and importer of advanced workshop, containerised and fluid-handling solutions.
The name Tradesales no longer reflected the full scope of who we are or where we are heading. Atrada is the new name that better represents our strength, scale and future direction.
Day-to-day, very little changes. You will still deal with the same people, the same ownership group and the same commitment to quality and reliability. The main difference is simplicity: one unified brand, one point of contact and a stronger, clearer product offering.
No. Our people, ownership and values remain exactly the same. Our core values of innovation, integrity, loyalty, enthusiasm and safety continue to underpin everything we do. These values transcend the name change and will carry forward under Atrada.
- A more cohesive, easier-to-navigate product range
- Streamlined quoting, support and after-sales processes
- Access to a wider range of solutions from one supplier
- A stronger, more agile company positioned for national and international projects
RETRA Fluid Handling Systems is now fully integrated under the Atrada brand. This alignment brings all our product categories together including storage, infrastructure and fluid handling, creating a single dependable source for industrial and mining solutions.
No. All existing agreements, warranties and service commitments remain valid and unchanged. You will continue to work with the same team and contact points as before.
Only the trading name has changed. Our ABN, ownership and financial details remain the same. Updated purchase orders and communications will now come from Atrada Group Pty Ltd.
Atrada’s five-year vision is to grow from a strong Western Australian base to a recognised national brand, while exploring opportunities across the Asia-Pacific and international markets. We are investing heavily in manufacturing capability, innovation and our people to ensure we stay ahead as an industry leader in dependable infrastructure.
By combining our expertise under one brand, we remove complexity for clients. Atrada delivers integrated, end-to-end solutions from design and engineering through to manufacture and delivery, helping sites work safer, smarter and more productively.
The transition to Atrada is now live. You will see the new name and visual identity on our website, documentation and communications from March 2026 onwards.
Profile
Supporting
Australian Industry
First, we listen to you to find the right solution. Our customer focused process ultimately delivers the best product.
Why? Because we care. Business is a little easier with quality products and solid support from a local team who genuinely care.
The Latest From Atrada
Product Downloads & Resources
Download our corporate profile and product catalogues to explore Atrada Group’s capabilities, technical specifications, and project experience. Contact us for further documentation or project-specific information.
Since 1976 we’ve led the industry by delivering the world’s best heavy-duty storage systems, workshop equipment and relocatable site solutions. Our Australian-designed and manufactured products have consistently demonstrated improvements in operational efficiency and safety.
General Enquiries
Like our products, we’re solid and dependable. People you can trust. We’re a people business first and foremost; we just happen to design and manufacture the world’s best heavy-duty storage systems, workshop equipment and relocatable site solutions.